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70-80 female guests will be wearing the same dress,designed by Signe Bøgelund Jensen,leaving it to each of them to "be them self" rather than the dress and see how they can distinguish them self with accessories

On June 26, 2009, 150 guests gathered in Pakhus 11 in Copenhagen, Denmark, for an unusual party and red carpet photography of all guests. All female guests wearing designer dresses by Atelier Bøgelund-Jensen. But more interestingly: The same dress.

"Wear it as your self and/or rip it, reverse it, make it your own, choose your own accessories to create further on it. But in the beginning, all the dresses were the same."

COPENHAGEN,DENMARK - JUNE 26 Rikke Jørck,Anja Madsen,Signe Bøgelund-Jensen,Marianne Fogelstrøm,Jeanett Wolff,Maria Vojtaschewski,Josephine Behrmann and (front row) Louise Dübiel,Stinne Danneskjold Siracusano,Annika Vilstrup and Josephine Behrmann attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Rikke Jørck,Anja Madsen,Signe Bøgelund-Jensen,Marianne Fogelstrøm,Jeanett Wolff,Maria Vojtaschewski,Josephine Behrmann and (front row) Louise Dübiel,Stinne Danneskjold Siracusano,Annika Vilstrup and Josephine Behrmann attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Rikke Jørck,Anja Madsen,Signe Bøgelund-Jensen,Marianne Fogelstrøm,Jeanett Wolff,Maria Vojtaschewski,Josephine Behrmann and (front row) Louise Dübiel,Stinne Danneskjold Siracusano,Annika Vilstrup and Josephine Behrmann attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Signe Bøgelund-Jensen forbereder 80 ens cocktail-kjoler på sit atieler på Strandvejen i København til fredagens surprise-party. Kjolerne er prøvet af kunderne og der er sat navn på,så nu er det et spøgsmål om at få de sidste tilretninger lavet inden den store dag. Signe Bøgelund-Jensen forbereder 80 ens cocktail-kjoler på sit atieler på Strandvejen i København til fredagens surprise-party. Kjolerne er prøvet af kunderne og der er sat navn på,så nu er det et spøgsmål om at få de sidste tilretninger lavet inden den store dag. Signe Bøgelund-Jensen forbereder 80 ens cocktail-kjoler på sit atieler på Strandvejen i København til fredagens surprise-party. Kjolerne er prøvet af kunderne og der er sat navn på,så nu er det et spøgsmål om at få de sidste tilretninger lavet inden den store dag. Signe Bøgelund-Jensen forbereder 80 ens cocktail-kjoler på sit atieler på Strandvejen i København til fredagens surprise-party. Kjolerne er prøvet af kunderne og der er sat navn på,så nu er det et spøgsmål om at få de sidste tilretninger lavet inden den store dag. Trine Bøgelund-Jensen forbereder 80 ens cocktail-kjoler på sit atieler på Strandvejen i København til fredagens surprise-party. Kjolerne er prøvet af kunderne og der er sat navn på,så nu er det et spøgsmål om at få de sidste tilretninger lavet inden den store dag. COPENHAGEN,DENMARK - JUNE 26 Atmosphere from the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images)COPENHAGEN,DENMARK - JUNE 26 Designer Signe Bøgelund-Jensen speaking to the guests at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Designer Signe Bøgelund-Jensen speaking to the guests at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Photographer Thorsten Overgaard photographing designer Aase Helena Hansen (Bitte Kai Rand) and designer Signe Bøgelund-Hansen Rikke & Mikkel Jørck Jeanett Wolff & Karina Skov Hauge (B&O distrikstleder KBH) Jørgen Madsen & Anja Madsen COPENHAGEN,DENMARK - JUNE 26 Josephine Behrmann & Thomas Behrmann attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Mother and daughters of designer Signe Bøgelund-Jensen attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark (L to R Dagmar,Hanne and Rigmor). (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Josephine & Thomas Behrmann attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Elite model Tatiana Pajkovic and dancer David Boyd attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Elite model Tatiana Pajkovic and dancer David Boyd attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Rigmor and Dagmar Bøgelund-Jensen attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Photographer Morten Twellmann and Evi Weigmann attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Photographer Morten Twellmann and Evi Weigmann attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Annika Vilstrup and singer-songwriter Louise Dübiel attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Annika Vilstrup and singer-songwriter Louise Dübiel attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Stinne Danneskjold Siracusano,Jannick Uldall and Tina Bergstedt Uldall attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Lene Tingleff and daughter Ida Tingleff Lene Tingleff and daughter Ida Tingleff Photogarphers Leonardo Fradelizio & Fintan Damgaard COPENHAGEN,DENMARK - JUNE 26 Atmosphere from the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Atmosphere as guests attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Junior dancer Juni Jørck takes the floor at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Designer Aase Helena Hansen & designer Signe Bøgelund-Jensen Rikke Jørck,Juni Jørck og Mikkel Jørck COPENHAGEN,DENMARK - JUNE 26 Tom Raal and stylist Christina Wedel attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Tom Raal and stylist Christina Wedel attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Jeanett Wolff & Karina Skov Hauge (B&O distrikstleder KBH) COPENHAGEN,DENMARK - JUNE 26 Kim & Marianne Fogelstrøm attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Sine Aakerman Sine Aakerman COPENHAGEN,DENMARK - JUNE 26 Danish television-presenter Jens Otto Krogh with Rigmor and Dagmar Bøgelund-Jensen at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Danish television-presenter Jens Otto Krogh with Rigmor and Dagmar Bøgelund-Jensen at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Søren Fokdal COPENHAGEN,DENMARK - JUNE 26 Mads & Nina Folmer attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Ditte Nielsen & Morten Nielsen Head of Distribution ("Danish Film Institute") Pernille Munk Skydsgaard,designer Signe Bøgelund-Jensen,Mathilde Serup,jewel designer Christina Wichmann Bizzaro,chief editor ("Vi Forældre") Mille Flatherty Head of Distribution ("Danish Film Institute") Pernille Munk Skydsgaard,designer Signe Bøgelund-Jensen,Mathilde Serup,jewel designer Christina Wichmann Bizzaro,chief editor ("Vi Forældre") Mille Flatherty COPENHAGEN,DENMARK - JUNE 26 Louise Dübiel,Signe Bøgelund-Jensen,Annika Vilstrup,Tatiana Pajkovic,Nina Folmer,Anne Mette Trolle & Rikke Borgkvist attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Louise Dübiel,Signe Bøgelund-Jensen,Annika Vilstrup,Tatiana Pajkovic,Nina Folmer,Anne Mette Trolle & Rikke Borgkvist attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Jeanett Wolff & Karina Skov Hauge (B&O distrikstleder KBH) COPENHAGEN,DENMARK - JUNE 26 Rikke Jørck with designer Signe Bøgelund-Jensen and their kids Juni Jørck and Dagmar Bøgelund-Jensen at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Four different ways to wear the same dress displayed by Anja Madsen,Rikke Jørck,Tina Bergstedt Uldall and Josephine Behrmann as guests attend the Cocktail Partu where all female guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Four different ways to wear the same dress displayed by Anja Madsen,Rikke Jørck,Tina Bergstedt Uldall and Josephine Behrmann as guests attend the Cocktail Partu where all female guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Junior dancer Juni Jørck takes the floor at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Maria Vojtaschewski Anne Cathrine Jungersen,Nikolai and Christina Jungersen and Hanne Jungersen Christian Holm Madsen,Mette Holm Hansen & Peter Steen Hansen Textil agents Anette & Morten Lemche and director Tine Rolff with husband Tine Rolff with husband COPENHAGEN,DENMARK - JUNE 26 Louise Dubiel,Signe Bøgelund-Jensen,Annika Vilstrup,Tatiana Pajkovic,Nina Folmer,Anne Mette Trolle & Rikke Borgkvist attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Shoe designer Lise Lindvig,fashion designer Lise Nyborg Pedersen (Gentlemen%27s Affair),director Marianne Fogelstrøm and artist Anette Holmblad COPENHAGEN,DENMARK - JUNE 26 Juni Jørck and Dagmar Bøgelund-Jensen with their school teacher Jannick Uldall at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Rikke Jørck,Anja Madsen,Signe Bøgelund-Jensen,Marianne Fogelstrøm,Jeanettt Wolff,Maria Vojtaschewski,Louise Dübiel,Annika Vilstrup & Tina Bergstedt Uldall attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Louise Dübiel,Signe Bøgelund-Jensen,Annika Vilstrup,Tatiana Pajkovic,Nina Folmer,Anne Mette Trolle,Rikke Borgkvist and (front row) Rigmor Bøgelund-Jensen & Juni Jørck attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Rikke Jørck,Anja Madsen,Signe Bøgelund-Jensen,Marianne Fogelstrøm,Jeanettt Wolff,Maria Vojtaschewski,Louise Dübiel,Annika Vilstrup & Tina Bergstedt Uldall attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Louise Dübiel,Signe Bøgelund-Jensen,Annika Vilstrup,Tatiana Pajkovic,Nina Folmer,Anne Mette Trolle,Rikke Borgkvist and (front row) Rigmor Bøgelund-Jensen & Juni Jørck attends the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Designer Signe Bøgelund-Jensen with her entorage of Personal Assistants at the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) Senior project manager Thomas Sehested & senior communications strategist Camilla Frederiksen,e-Types Singer-songwriter Christine Astrupgaard Singer-songwriter Christine Astrupgaard Designer Aase Helena Hansen (Bitte Kai Rand) and designer Signe Bøgelund-Hansen Designer Aase Helena Hansen (Bitte Kai Rand) and designer Signe Bøgelund-Hansen Signe Bøgelund-Jensen & David Boyd Signe Bøgelund-Jensen & David Boyd Signe Bøgelund-Jensen & David Boyd Mette Buchbjerg,photographer Mick Smee & director Signe Aakerman Mette Buchbjerg,photographer Mick Smee & director Signe Aakerman COPENHAGEN,DENMARK - JUNE 26 Atmosphere from the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. (Photo by Thorsten Overgaard/Getty Images) COPENHAGEN,DENMARK - JUNE 26 Atmosphere from the cocktail party where all guests are wearing the same dress,designed by Signe Bogelund Jensen on June 26,2009 in Copenhagen,Denmark. Leica, Digilux 2, Leica DMR (Photo by Thorsten Overgaard/Getty Images)